{"id":56027,"date":"2025-12-17T08:23:18","date_gmt":"2025-12-17T01:23:18","guid":{"rendered":"https:\/\/www.coteccons.vn\/?p=56027"},"modified":"2025-12-17T08:52:15","modified_gmt":"2025-12-17T01:52:15","slug":"great-place-to-work-recognizes-coteccons-as-an-excellent-workplace-proving-the-power-of-a-people-centric-strategy","status":"publish","type":"post","link":"https:\/\/www.coteccons.vn\/en\/great-place-to-work-recognizes-coteccons-as-an-excellent-workplace-proving-the-power-of-a-people-centric-strategy\/","title":{"rendered":"GREAT PLACE TO WORK\u00ae RECOGNIZES COTECCONS AS AN EXCELLENT WORKPLACE \u2013 PROVING THE POWER OF A PEOPLE-CENTRIC STRATEGY"},"content":{"rendered":"

Coteccons\u00a0has officially been certified as a Great Place\u00a0To\u00a0Work\u00ae (GPTW) \u2013 one of the world\u2019s most prestigious recognitions for workplace excellence, assessed based on rigorous criteria relating to corporate culture, internal trust, and employee experience. Notably,\u00a0Coteccons\u00a0is the first large-scale construction enterprise in Vietnam to achieve this certification.<\/span><\/p>\n

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Great Place To Work\u00ae \u2013 Built from the Hearts of Coteccons People<\/em><\/p>\n

Great Place To Work\u00ae (GPTW) is the global authority on workplace culture, surveying nearly 20 million employees across 18,000 enterprises in 150 countries. GPTW evaluates \u201cgreat workplaces\u201d using the Trust Index™ Survey, which measures five dimensions: Credibility, Respect, Fairness, Pride, and Camaraderie.<\/span>\u00a0<\/span><\/p>\n

In Vietnam, only around 200 companies currently hold GPTW Certification \u2013 a remarkably small number compared to hundreds of thousands of active enterprises \u2013 highlighting the strictness, transparency, and global benchmarking of GPTW\u2019s evaluation framework.<\/span>\u00a0<\/span><\/p>\n

According to the Trust Index™ Survey,\u00a0<\/span>8<\/strong>8%<\/strong>\u00a0<\/span>of<\/span>\u00a0<\/span>Coteccons<\/span>\u00a0<\/span>employees<\/span>\u00a0agreed that this is\u00a0<\/span>a great place<\/span>\u00a0to work, significantly exceeding the\u00a0global benchmark of\u00a0<\/span>59%<\/span><\/b>. This result is a powerful testament to\u00a0Coteccons\u2019 long-term people-centric human resources strategy.<\/span><\/p>\n

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\u00a0<\/span>Trust<\/span><\/i>\u00a0<\/span><\/i>Index<\/span><\/i>™\u00a0<\/span><\/i>Survey<\/span><\/i>\u00a0<\/span><\/i>Result<\/span><\/i>\u00a0<\/span><\/p>\n

This<\/span>\u00a0<\/span>certification<\/span>\u00a0<\/span>carries<\/span>\u00a0<\/span>even<\/span>\u00a0<\/span>greater<\/span>\u00a0<\/span>significance<\/span>\u00a0<\/span>amid<\/span>\u00a0the\u00a0<\/span>severe<\/span>\u00a0<\/span>labor<\/span>\u00a0<\/span>shortage<\/span> in the <\/span>construction<\/span>\u00a0<\/span>industry<\/span>,\u00a0<\/span>where<\/span>\u00a0<\/span>competition<\/span>\u00a0<\/span>for<\/span>\u00a0<\/span>talent<\/span>\u00a0<\/span>is<\/span>\u00a0<\/span>increasingly<\/span>\u00a0<\/span>intense<\/span>.\u00a0<\/span>Many<\/span>\u00a0<\/span>companies<\/span>\u00a0<\/span>face<\/span> rising<\/span>\u00a0<\/span>labor<\/span>\u00a0<\/span>costs<\/span>\u00a0<\/span>and<\/span>\u00a0the\u00a0<\/span>risk<\/span>\u00a0<\/span>of<\/span>\u00a0<\/span>workforce<\/span>\u00a0<\/span>instability<\/span>. In\u00a0<\/span>this<\/span>\u00a0<\/span>context<\/span>,\u00a0<\/span>Coteccons<\/span>\u2019 GPTW <\/span>achievement<\/span>\u00a0<\/span>is<\/span>\u00a0<\/span>not<\/span>\u00a0<\/span>only<\/span>\u00a0a\u00a0<\/span>milestone<\/span>\u00a0in\u00a0<\/span>human<\/span>\u00a0<\/span>capital<\/span>\u00a0<\/span>and<\/span>\u00a0<\/span>culture<\/span>\u00a0<\/span>development<\/span>,\u00a0<\/span>but<\/span>\u00a0<\/span>also<\/span>\u00a0a\u00a0<\/span>strategic<\/span> advantage<\/span>\u00a0<\/span>that<\/span>\u00a0<\/span>helps<\/span>\u00a0the\u00a0<\/span>company<\/span>\u00a0<\/span>attract<\/span>,\u00a0<\/span>retain<\/span>,\u00a0<\/span>and<\/span>\u00a0<\/span>nurture<\/span>\u00a0<\/span>talent<\/span>\u00a0<\/span>sustainably<\/span>.<\/span>\u00a0<\/span><\/p>\n

\u00a0<\/span>People-centric leadership strategy \u2013 The foundation of a Great Place\u00a0To\u00a0Work<\/span><\/b>\u00a0<\/span><\/p>\n

At Coteccons, people are the starting point of every strategy and the purpose behind every development effort. Guided by the philosophy of \u201cSelective Leadership\u201d<\/strong>, <\/span>Coteccons does not aim to become the biggest at all costs, but instead focuses on becoming <\/span>the <\/span>best in strategic areas where people feel respected, supported, and inspired to grow.<\/span><\/p>\n

Coteccons<\/span>\u00a0is committed to becoming\u00a0<\/span>the world\u2019s first truly people-centric construction company \u2013 a \u201cHuman-hearted Company<\/strong><\/span>\u201d<\/strong>. <\/span>This philosophy is embedded deeply in the OWN IT<\/strong> culture, where every individual is empowered to take ownership, solve problems proactively, and develop leadership capabilities at every level. At Coteccons, \u201cthe right person, at the right place, with the right job\u201d<\/strong> is not a slogan, but a belief that \u201cordinary individuals\u201d, when placed in the right environment, can achieve extraordinary things. This is how Coteccons invests in human capital: by<\/span>\u00a0<\/span>creating great people, not just searching for them.<\/span><\/p>\n

This people first mindset has become the firm foundation enabling Coteccons to transform, adapt, and grow sustainably in a highly competitive and high-pressure industry.<\/span>\u00a0<\/span><\/p>\n

\u00a0<\/span>Empowering<\/span><\/b>\u00a0<\/span><\/b>Talent<\/span><\/b>\u00a0<\/span><\/b>and<\/span><\/b>\u00a0<\/span><\/b>Developing<\/span><\/b>\u00a0the\u00a0<\/span><\/b>Next<\/span><\/b>\u00a0<\/span><\/b>Generation<\/span><\/b>\u00a0<\/span><\/b>of<\/span><\/b>\u00a0<\/span><\/b>Leaders<\/span><\/b>\u00a0<\/span><\/p>\n

One<\/span>\u00a0<\/span>of<\/span>\u00a0the\u00a0<\/span>most<\/span>\u00a0<\/span>transformative<\/span>\u00a0<\/span>milestones<\/span>\u00a0in\u00a0<\/span>Coteccons<\/span>\u2019\u00a0<\/span>restructuring<\/span>\u00a0<\/span>journey<\/span>\u00a0<\/span>is<\/span> the <\/span>PD Empowerment <\/strong>Model<\/span>,\u00a0<\/span>which <\/span>positions <\/span>Project <\/span>Directors<\/span>\u00a0(<\/span>PDs<\/span>)\u00a0<\/span>as<\/span>\u00a0\u201c<\/span>mini<\/span>\u00a0<\/span>CEOs<\/span>\u201d\u00a0<\/span>at <\/span>job<\/span>\u00a0<\/span>sites<\/span>.<\/span>\u00a0<\/span><\/p>\n

PDs are entrusted with autonomy in management, operations, and decision-making, supported closely by the executive leadership team. This model has cultivated a new generation of young, capable, and decisive PDs who have successfully led large-scale projects and set new construction benchmarks for Coteccons.<\/span>\u00a0<\/span><\/p>\n

Complementing this empowerment is a continuous learning ecosystem, clear succession pathways, and a transparent evaluation system, enabling both on-site and office employees to visualize their career trajectories. Empowerment does not merely create strong leaders – <\/span>it builds a confident, proactive, and united workforce.<\/span>\u00a0<\/span><\/p>\n

\u00a0<\/span><\/b>\u201cThe Happy\u00a0Coteccons<\/span><\/b>\u201d<\/span><\/b>: Caring for employee happiness and well-being<\/span><\/b>\u00a0<\/span><\/p>\n

At\u00a0Coteccons, the journey from a \u201cHuman-hearted Company\u201d to \u201cThe Happy\u00a0Coteccons\u201d is not merely a communication slogan, but a profound transformation in leadership mindset, corporate culture, and our approach to sustainable development.<\/span>\u00a0<\/span><\/p>\n

\u201cThe\u00a0<\/span>Happy<\/span>\u00a0<\/span>Coteccons<\/span>\u201d\u00a0<\/span>focuses<\/span>\u00a0<\/span>on<\/span>\u00a0<\/span>employee<\/span>\u00a0<\/span>engagement<\/span>,\u00a0<\/span>wellbeing<\/span>, <\/span>mental <\/span>health<\/span>,<\/span>and <\/span>work place <\/span>friendliness – <\/span>ensuring that people feel supported cared for, and motivated to perform at their best.<\/span>\u00a0<\/span><\/p>\n

Some highlights include<\/span>:\u00a0<\/span>10,000 cups of coffee delivered through the Happy Coffee Truck<\/strong>, 63 million safe working hours, 13,000 hours of safety training, 47,000 hours of professional training via internal programs, coaching and mentoring, more than 200 scholarships for workers\u2019 children, and an intensive internship program with Vietnam National University Ho Chi Minh City. These reflect Coteccons\u2019 strong commitment to investing in human capital.<\/span><\/p>\n

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Happy\u00a0Coffee\u00a0Truck\u00a0\u2013\u00a0where\u00a0every\u00a0cup\u00a0of\u00a0coffee\u00a0carries\u00a0Coteccons\u2019\u00a0care\u00a0for\u00a0its\u00a0people<\/em><\/p>\n

In addition to GPTW, numerous domestic and international recognitions further affirm the company\u2019s people-first strategy:<\/span>\u00a0<\/span><\/p>\n